This is not a normal job. This is not a "sit around, wait for instructions, collect a paycheck" type of role. This is a performance role. A skill role. A role for someone who wants to become dangerous.
Speak to business owners confidently. Handle objections without folding. Ask sharp questions.
Great appointment setters do not wait for opportunity. They create it — out of thin air.
Master this, and it can change your career. Most people are too afraid to develop it.
SalesMachine AI is the fastest-growing AI agency in Canada. We are a full-service lead generation company for contractors — not "an AI chatbot company." AI chatbots are one weapon in the arsenal. They are not the whole business.
Google Ads, landing pages, website conversion — driving qualified traffic.
AI chatbots, voice agents, and lead forms that never miss an inquiry.
CRM automation, follow-up sequences, and missed-call recovery.
Appointment booking workflows and sales process improvements that close.
We help HVAC, Roofing, Plumbing, Landscaping, Pool Service and other home-service contractors. These businesses live and die by leads. No leads, no jobs. No jobs, no revenue.
You are the first point of contact between SalesMachine AI and a business owner. You are the opener. You are the pattern interrupt. If you think this role is just dialing numbers, you have already lost.
This role is not just about SalesMachine AI. It is about you becoming more valuable. Most people do not know how to speak to business owners. They get nervous, over-explain, and fold under pressure. That is not what we are training you to become.
Stay calm under pressure. Control conversations. Ask better questions that uncover real pain.
Handle rejection without emotion. Do not fold. Objections are not problems — they are the job.
Identify pain, create urgency, and book high-quality appointments that create real revenue.
If you can generate opportunities, you will always have value. Businesses need revenue. Revenue comes from customers. Customers come from conversations. And conversations start with people willing to pick up the phone. That is you.
We are not handing you garbage. The leads you call are cleaned, enriched, researched, and pre-qualified before they reach you. That is not how lazy operations run — and we do not run lazily.
Industry, location, business type, website presence, service area, online visibility, advertising activity, and contact accuracy — all checked before the lead reaches you.
Reach real businesses, have more relevant conversations, use stronger opening angles, and book better appointments. You are not starting from zero.
Do not burn through leads carelessly. Use the research provided. Track what you learn. Give feedback when you notice patterns. The company gives you the ammunition — you pull the trigger.
Move toward reliable output. Hit the weekly appointment target. No excuses — data, feedback, and execution.
Start controlling conversations instead of surviving them. Match the right hook to the right prospect. Think like a revenue problem-solver.
Get into motion. Make real calls, manage nerves, start conversations, handle basic objections. The goal is reps — not perfection.
Foundation training. ~40 hours of focused preparation. 50 AI avatar roleplays required before touching a real lead.
Week 1 is your foundation. Approximately 40 hours of focused training designed to sharpen you fast and prepare you for live conversations. This is not passive learning.
Prove you can guide the AI avatar through a real conversation and consistently get it to agree to a scheduled appointment. If you cannot do this yet, you keep practicing.
Natural opening, strong tonality, clear questions, ability to identify pain, objection handling, and the ability to ask for — and get — the appointment.
Learn how to stay calm, redirect conversations, and never sound like a script reader.
Common pain points, the generate → capture → nurture → convert framework, and which hook fits which prospect.
Full-service lead generation, CRM basics, AI avatar roleplay, and how AI is used in real business growth.
You are not walking in empty-handed. You will have a real offer, cleaned leads, enriched data, training, sales frameworks, objection practice, and AI avatar reps. You have weapons. Now you need reps.
Make real calls. Manage nerves. Start conversations. Handle basic objections. Learn how contractors respond. Test approved hooks. Update the CRM.
Slow down. Ask stronger questions. Handle objections calmly. Avoid over-explaining. Match the right hook to the right prospect. Start thinking like a revenue problem-solver.
Increase call volume. Improve appointment quality and qualification. Improve follow-up discipline. Use lead intelligence properly. Move toward the weekly appointment target.
We are not here to micromanage your every minute. We care about performance. You have flexibility to work during the calling window:
9:00 AM – 6:00 PM EST
Monday – Friday
The AI tracks the truth. Daily call activity, conversations, appointments, follow-ups — all monitored automatically. The scoreboard is visible.
Freedom means you are trusted. Freedom means you manage your energy. Freedom also means ownership.
This may be one of the greatest opportunities you will have to learn how AI is actually being used in business. Not theory. Not hype. Real AI that helps businesses make money.
Performance is simple. There is one North Star KPI and one activity KPI. The scoreboard does not lie.
North Star KPI — this is the outcome we optimize for.
Secondary KPI — volume creates conversations. Conversations create appointments.
Objections are not problems. Objections are the job. Your job is not to panic, argue, or defend. Your job is to stay calm and ask better questions. Do not defend. Do not debate. Do not panic. Ask a better question.
Show the prospect you heard them.
"Yeah, that makes sense."
Find out what they actually mean.
"When you say you're not interested, what part are you referring to?"
Bring it back to the business problem.
"I was mainly trying to understand whether any leads are slipping through because of slow follow-up or missed inquiries."
"Not interested in what exactly? I haven't really explained anything yet. I was just trying to understand whether you're currently looking to generate more qualified jobs, or if you're already fully booked."
"Are they mainly helping with ads and visibility, or are they also helping you capture, nurture, and convert the leads after they come in?"
"That's good. So it may not be a lead volume problem. Is the bigger issue converting more of the leads you already get, or are you fully covered there too?"
Lead lists, notes, pipeline tracking, appointment booking, follow-up tasks
Outbound calling, call tracking, phone communication
Team communication, announcements, questions, feedback
Training submissions, practice recordings, feedback review
Calls made, outcomes, CRM activity, appointment sets, performance trends
40 hours. 50 AI avatar roleplays. Study the offer, the market, tonality, objection handling, and AI-powered appointment setting. Earn your entry to the battlefield.
Weeks 2-4 are where you earn your confidence. That is where you sharpen the blade. That is where you stop being theoretical and start becoming real.
Hit the North Star KPI: 15 appointments set per week. That is the target. That is the scoreboard. That is the standard.
This role is not just for SalesMachine AI. It is for you. If you take this seriously, you will not be the same person after the first month. You will become someone who can generate opportunity on demand — inside the fastest-growing AI agency in Canada.
SalesMachine AI SDR Onboarding:
First 30 Days — Crash Course, Battlefield Execution & Becoming Dangerous on the Phones